LudoFit App Combines Fun and Exercise to Reduce Fall Risk Among Older Adults
Seattle, Washington – September 23, 2024 – In recognition of Falls Prevention Awareness Week, September 23-27, 2024, Ludica Health, a leader in innovative technology solutions for physical rehabilitation and healthy aging, is excited to announce the launch of a new pickleball-themed video-game on its interactive exercise app,
LudoFit. This latest addition to LudoFit’s game suite is designed to enhance strength, balance,
coordination, and reaction-time, all critical factors in reducing falls among older adults.
Falls pose a serious risk for older adults, with the Centers for Disease Control and Prevention (CDC)
reporting that one in four Americans aged 65 and over falls each year. As the leading cause of fatal and
non-fatal injuries in this demographic, effective fall prevention strategies are crucial. LudoFit addresses
this challenge by offering engaging and interactive games that not only encourage physical activity but
also make exercise enjoyable.
Video Games: A Fun and Accessible Tool for Fall Prevention
The new pickleball-themed exercise game on LudoFit offers a virtual experience of the increasingly
popular sport, especially favored by seniors. “Pickleball perfectly aligns with LudoFit’s mission” said Mark
Evin, Founder and CEO of Ludica Health. “This game brings the exciting energy of the pickleball court
into a safe and comfortable home environment. Players actively engage using their laptops or iPads, by
sidestepping and swinging their arms for forehand or backhand shots, mirroring the actual experience on
the court.”
“We’ve designed LudoFit to adapt seamlessly to all ability levels, ensuring that everyone can participate
and benefit,” Evin added. “This is central to our vision of making therapeutic exercise engaging, effective
and accessible to individuals who may not have the opportunity to participate elsewhere.”
LudoFit’s pickleball game has already received positive feedback from users who appreciate the safe and
enjoyable approach to exercise. Dr. Samim Hasham, 64, shared, “At my age, I want a challenge. This
game is great. It keeps your attention. You feel really good. You feel active.”
Another user, Kim Cozart, 63, said, “I’ve wanted to try pickleball, but with my balance issues I don’t want
to fall. This game gives me an opportunity to play pickleball without actually having to be on the court.”
Mike Studer, Doctor of Physical Therapy, highlighted the benefits of LudoFit’s approach: “With LudoFit’s
new Pickleball game, users get the benefits of training for agility, speed, reaction, and brain health,
without actually thinking that they’re ‘doing their homework.’ This game contributes significantly to fall prevention by offering practice in balance, speed, and agility in an engaging way.”
LudoFit is available for a monthly subscription of $15 at https://ludo.fit
About Ludica Health:
Founded in 2012, Ludica Health is dedicated to promoting active and vibrant lifestyles through innovative
technology solutions. Its flagship program, Jintronix, is FDA-cleared and supported by over eight peerreviewed clinical studies, serving over 300 rehab facilities worldwide. Ludica Health continues to lead the
industry in developing interactive programs that support healthy aging and physical rehabilitation.
For more information about Ludica Health and its innovative health and wellness solutions, visit
www.ludicahealth.com, or follow them on X and LinkedIn.
Media Contact:
Alizah Ben
VP, Marketing
Phone: 514-297-2785
Email: press@ludicahealth.com
Website: https://ludicahealth.com